WHY WEST BARN CO Brow Pencil Is My Go-To (and Always Will Be)

When it comes to brows, I’m picky—and I say that as a beauty professional who has tried everything. From drugstore staples to luxury brands, I’ve tested countless eyebrow pencils over the years. Some were decent. A few were good. But only one has earned a permanent spot in my salon and everyday routine: the West Barn Co Brow Pencil.

Clean Ingredients That Support Brow Health

Its what's inside that counts.

West Barn Co focuses on thoughtful, clean formulations, and this pencil is no exception. One standout ingredient is castor oil, which is widely known for its nourishing properties and is often associated with supporting hair growth.

That means you’re not just filling in your brows—you’re caring for them at the same time.

As a professional, I love recommending products that look beautiful in the moment and support long-term brow health—especially for clients experiencing thinning brows or wanting fuller, more natural growth over time.

The Formula: Soft, Precise, and Foolproof

• Creamy enough to glide on smoothly

• Firm enough for precise, hair-like strokes

• Buildable without ever looking heavy or harsh

There’s no tugging at the skin, no waxy buildup, and no overly bold payoff unless you want it. It’s ideal for both beginners and professionals.

Waterproof—Without Being Hard to Remove

Another reason to trust this pencil completely is its waterproof wear.

It holds up beautifully through long days, humidity, and real life—without smudging or fading. At the same time, it’s not so aggressive that you struggle to remove it at night. It comes off easily with a gentle cleanser or makeup remover, which is something I truly appreciate.

A Thoughtful, Wearable Shade Range

The shade range is also incredibly well done. The tones are neutral, wearable, and realistic, making it easy to enhance your natural brow color instead of overpowering your features.

Though I (and a handful of my clients) are patiently waiting for more red-haired and auburn-friendly shades to be added to the range in the future.

While the existing shades can often be adapted with a lighter hand or layered technique, true red tones deserve products made specifically for them. As someone who works with a wide range of clients, I know how important it is for everyone to feel fully represented.

Thankfully, the formula itself is so beautiful that it still works for many—but adding more ginger and auburn options would make an already great product even better.

Dual-Ended Design

One side gives you precise, buildable pigment, while the other features a spoolie brush that makes all the difference.

The spoolie allows you to:

• Soften harsh lines

• Blend product seamlessly into natural brow hairs

• Shape and refine the brow for a more natural finish

A quick brush through transforms brows from “filled in” to effortlessly polished.

Luxury Packaging That’s Also Thoughtful

Let’s talk about packaging.

The West Barn Co Brow Pencil feels luxurious and upscale the moment you hold it. From the weight of the pencil to the clean, minimal design, it has that elevated feel you expect from a high-quality beauty product. It looks beautiful in your makeup bag, on your vanity, and in a professional kit.

But what I love most is that the packaging isn’t just about aesthetics—it’s also recycled and thoughtfully produced.

Final Thoughts

I believe in intentional beauty—products that respect individuality, perform consistently, and elevate the overall experience. The West Barn Co Brow Pencil aligns perfectly with that philosophy.

It’s not trendy. It’s not overhyped. It’s just exceptionally well made.

If you’re looking for an eyebrow pencil that:

• Enhances rather than overpowers

• Uses clean, nourishing ingredients

• Is waterproof yet gentle to remove

• Supports brow health while defining

This one deserves a permanent spot in your routine.